Creativity is the what. Systems are the how.
I’m a creative director and brand strategist working with enterprise B2B companies at the moments that matter most: a rebrand, a category launch, a brand that needs to level up fast.
15 years, from hands-on design through creative direction and into systems-level leadership. I’ve led brand transformations at New Relic and Splunk, designed high-stakes launch stages for historic keynotes, and built AI imagery infrastructure that made on-brand production possible for people who aren’t designers. Roles where I was accountable for the results, not just the ideas.
I read the room quickly, get people comfortable saying what they actually think, and bridge the gap between where things are and where they need to go. Let’s make sure there’s coffee.
One more thing. Nothing will recalibrate your sense of self quite like a Secret Service agent confiscating your phone because you got a little too excited photographing President Obama on a stage you built, framed by a brand you launched. I even had to prove my employment to get it back. The photo was worth it. The event went great, too.
If you’re building something and need someone who can think it through and get it done, let’s talk.
I make work, work.
Also true
The oldest child. Mama to a daughter who is pure sunshine. A puppy named Tipper. Emergency contact to six friends. Crime documentaries to unwind. Excellent sense of direction. Frequently requested preschool volunteer. Major aversion to overhead lighting. Strong instincts, a belief in fairness, relentlessly observant, and always up for a good story.
In Their Words
“Yasmin is top tier. I could always count on her to bring big, bold ideas to the table and not be afraid to solve difficult and ambiguous problems. She has incredible range — comfortable talking marketing, product, sales, design — and can easily switch altitudes between strategy and tactics. Highly recommend Yasmin, especially if you're solving hard problems.”
Pratik Pandey
Sr Director, Product Marketing | Harvey“Yasmin is an incredibly talented creative executive who has a clear vision, guided by years of hands-on experience. She was able to rapidly concept out a whole new brand direction — within two months of joining while balancing numerous tactical projects. She is one of the rare creatives that you can storyboard with for 30 minutes, and she will bring valuable questions and new points of view, then deliver an end product that exceeds expectations by all measures.”
Dan Mellinger
Head of Communications | Broadcom“Besides the absolutely stunning visuals Yasmin creates, you get a sophisticated marketer who understands the nuance of brand. When you start working with her, you quickly realize it's not just great design — it's someone who is building your brand. And with Yasmin, it's within days after onboarding.”
SoBaan Khan
Demand Generation | Astranis SpaceSay hi. It’s how most good things start.
If your brand isn’t quite saying what you mean, your team is working hard but not always in the same direction, or you’re just not sure what the right next move is. Let’s connect. I run toward the problems that don’t have an obvious answer.