The tools can make anything now.
Someone still has to decide what’s worth making.

I’ve spent 15+ years developing the judgment to know the difference. Let’s get to work.

I’m a creative director, operations leader, and brand strategist who works with B2B companies at the moments that matter most. The leadership team with a big vision and no clear path to it. The brands that need to level up fast. The creative teams that are talented but pointed in different directions. The campaigns that keep getting stuck. The ops infrastructure that was fine until it wasn’t… you get the idea. I make work, work.

I’ve founded creative ops functions from scratch, shipped AI tooling that cut asset turnaround by more than half, and led teams through brand refreshes and launches at companies like New Relic, Splunk, Atlassian, and Blend — in roles where I was accountable for the results, not just the ideas.

I'm the kind of person you feel like you’ve met before. I read the room quickly, get people comfortable saying what they actually think, and help bridge the gap between where things are and where they need to go. Let’s just make sure there’s coffee.

One more thing. Nothing will recalibrate your sense of self quite like a Secret Service agent confiscating your phone because you got a little too excited photographing President Obama at a brand event. I had to prove my employment to get it back. The photo was worth it. The event, which I produced, went great, too.

If you’re building something and need someone who can think it through and get it done — let’s talk.

In Their Words

“Yasmin is top tier. I could always count on her to bring big, bold ideas to the table and not be afraid to solve difficult and ambiguous problems. She has incredible range — comfortable talking marketing, product, sales, design — and can easily switch altitudes between strategy and tactics. Highly recommend Yasmin, especially if you're solving hard problems.”

Pratik Pandey
Marketing @ Harvey

“Yasmin is an incredibly talented creative executive who has a clear vision, guided by years of hands-on experience. She was able to rapidly concept out a whole new brand direction — within two months of joining while balancing numerous tactical projects. She is one of the rare creatives that you can storyboard with for 30 minutes, and she will bring valuable questions and new points of view, then deliver an end product that exceeds expectations by all measures.”

Dan Mellinger
Head of Communications @ Broadcom

“Besides the absolutely stunning visuals Yasmin creates, you get a sophisticated marketer who understands the nuance of brand. When you start working with her, you quickly realize it's not just great design — it's someone who is building your brand. And with Yasmin, it's within days after onboarding.”

Sohaan Khan
Demand Generation & Growth Marketing

Say hi.
It’s how most good things start.

If your brand isn’t quite saying what you mean, your team is working hard but not always in the same direction, or you’re just not sure what the right next move is — let’s connect. I like the problems that don’t have an obvious answer.