I’m a San Francisco Bay Area-based creative director, designer, and brand strategist with 15+ in enterprise tech. I translate complex ideas into visual narratives with meaning, and build the teams and systems to bring those ideas to life at scale.
I’ve led brand transformations at New Relic and Splunk, designed launch stages for high-stakes keynotes, and built an AI imagery infrastructure that made on-brand production possible for folks who aren’t designers.
I read the room quickly, get people comfortable saying what they actually think, and bridge the gap between where things are and where they need to go. Let’s just make sure there’s coffee.
One more thing. Nothing will recalibrate your sense of self quite like a Secret Service agent confiscating your phone because you got a little too excited and snapped a pic of President Obama on a stage you designed. I think my body left my soul. I even had to prove my employment to get it back. Despite intrusive visions of an arrest, the photos were worth it. And no, they did not make me delete them.
TL;DR: Complex products, big vision, ambiguous problems, the space between a great idea and real customer connection: that’s the work that drives me. So if you’re building something and need someone who can think it through, I’d love to connect.
Hi, I’m Yasmin. I’m a creative who operates like a builder.
Also true
The oldest child. Mama to a daughter who is pure sunshine. Emergency contact to six friends. A 100-lb senior German Shepherd. Crime docs to unwind. Excellent internal sense of direction. Major aversion to overhead lighting. Strong instincts, a belief in fairness, relentlessly observant, and always up for a good story.
Experience
Principal Design Lead & Producer, Brand Experience, New Relic
Associate Creative Director, Brand & UX, New Relic
Brand Design Lead, Blend
Senior Visual Designer, Jira & DevOps, Atlassian
Art Director, Kenna Security (Cisco acquisition)
Visual Designer, Splunk
Creative Director & Strategist, Freelance
Clients include Coca-Cola, Salesforce, PayPal, Earnest, and MasterClass
Designer & Creative Producer, Vituity
Senior Visual Designer, Henge Docks
Visual Designer, IDG (Macworld & PCWorld magazines)
Design Editor, The Journal News, Gannett Newspaper
In Their Words
“Yasmin is top tier. I could always count on her to bring big, bold ideas to the table and not be afraid to solve difficult and ambiguous problems. She has incredible range — comfortable talking marketing, product, sales, design — and can easily switch altitudes between strategy and tactics. Highly recommend Yasmin, especially if you're solving hard problems.”
Pratik Pandey
Sr Director, Product Marketing | Harvey“Yasmin is an incredibly talented creative executive who has a clear vision, guided by years of hands-on experience. She was able to rapidly concept out a whole new brand direction — within two months of joining while balancing numerous tactical projects. She is one of the rare creatives that you can storyboard with for 30 minutes, and she will bring valuable questions and new points of view, then deliver an end product that exceeds expectations by all measures.”
Dan Mellinger
Head of Communications | Broadcom“Besides the absolutely stunning visuals Yasmin creates, you get a sophisticated marketer who understands the nuance of brand. When you start working with her, you quickly realize it's not just great design — it's someone who is building your brand. And with Yasmin, it's within days after onboarding.”
SoBaan Khan
Demand Generation | Astranis Space