CREATIVE DIRECTION + DESIGN + E2E PRODUCTION + EXPERIENTIAL
A ‘Legendary’ Splunk SKO
The Challenge
For Splunk’s FY20 Sales Kick Off (SKO), the theme was simple yet ambitious: Legendary. Celebrating legendary products, sales, and people, the Brand + Creative team set out to craft an event experience of matching proportions. As Design Lead, I partnered with our Principal Multimedia Producer and an in-house creative team to pitch and deliver a rich visual expression that captured Splunk’s signature irreverent tone and "Splunkiness."
A ‘Legendary’ Sales Kick Off
Splunk’s annual Sales Kick Off (SKO) celebrates past achievements while inspiring the global sales force for the year ahead. In March 2019, over 3,500 Splunkers and partners gathered at The Venetian in Las Vegas for a three-day experience filled with mainstage keynotes, interactive breakouts, and custom brand activations. Attendees left energized, connected, and ready to tackle FY20.
Vertical clings above plastered the Venetian Sands Expo in Las Vegas. Keeping with the bold and edgy feel, badges for both Splunkers and Partners highlight the newspaper effect and playful “future” messaging.
“Incredible effort across the environmental and presentation delivery. The environmental expression had dramatic impact as you traveled from floor to floor. And each slide was a work of art. There is no way we could have delivered without you leaning in the way you did.”
Day One Presentation
Design lead for Susan St. Ledger, Splunk’s President of Worldwide Field Operations, SKO presentation. Susan wanted to kick-off SKO with an emphasis on feeling and teamwork. St. Ledger is a huge fan of the Golden State Warriors head coach Steve Kerr’s success. After impressive conversations with Susan and Steve Kerr, we found a meaningful way to weave the his coaching values into the presentation.
Our Brand + Creative team created and executed every asset from the creative concept to the environmental signage, motion graphics, videos and main stage presentations.
My role
Strategy
Concepting
Engagement
Research
Branding
Identity
Tone of Voice
Messaging
Guidelines
Design
Art Direction
Guidelines
Environmental
Presentation
Activation
Event Experience
Presentations
On-site Engagement